Translation of e-commerce and online shops
E-commerce is often more profitable than the traditional form of selling due to greater access to potential foreign customers. However, in order to maximise their sales opportunities, a retailer should not limit their shop only to their native language or English. As statistics show, more than half of all customers buy products online if they […]
Translation in marketing
Marketing texts may seemingly appear as not difficult to translate into a foreign language, especially when taking into consideration that it is rather uncommon to use specialised terminology in them. These kinds of texts may be found in promotional materials, leaflets, marketing slogans and newsletters. Despite their simple nature, they still pose a difficulty which […]
Netflix and learn!
Boring lessons and slaving over books doesn’t always have to be the basis of language learning.<br> If you enjoy watching TV shows, and you would like to improve your language skills, you most definitely should check out platforms streaming foreign language productions. For people who want to familiarise themselves with the English language, Netflix has […]
Krakow Film Culture Centre
A short introduction to the festival OFF Camera festival has been organised from 2008 in the city of Krakow and its main objective is the promotion of Polish and foreign cinema. Film projects are organised in small and cosy Kraków cinemas in the centre of the old town and are dedicated to a wide cinema-going […]
Both Ogres and Text are Like Onions – They Have Layers
Transcreation on a daily basis When the routine of everyday life becomes a burden for us, and fatigue does not let up, we persistently seek a means of getting away from the mundane reality. Due to the fact that not everyone has a fondness for physical activity, turning on Netflix and lying sprawled out lazily […]
Why copywriting is important in business?
Copywriting is creating texts with selling themes for advertising and marketing needs. They consist of specific communication for clients to persuade them to buy their products. Such a form of persuasion is almost everywhere: in newspapers, on TV, on the radio, in social media as well as on packages of different products. The copywriter’s main […]
How can translation of marketing content attract more clients?
What significance does translation of marketing content hold? Marketing in Philip Kotler and Kevin Lane’s definition is the process of identification and gratification of people’s needs. Although this branch is mostly associated with sales, its role is much larger than that. Entrepreneurs restricting themselves just to the area of sales might not gain the expected […]
Language as a key also in handball
Handball is not as popular sport as football but attracts a lot of close fans. One of the most important aspects of the team is language – efficient communication between players and the other members of the club is often key to success on the court. One of the clubs for which language is crucial […]
