{"id":5718,"date":"2012-04-18T11:38:38","date_gmt":"2012-04-18T09:38:38","guid":{"rendered":"https:\/\/blog-new.atominium.com\/?p=5718"},"modified":"2023-10-30T15:47:32","modified_gmt":"2023-10-30T14:47:32","slug":"powrot-do-zrodel","status":"publish","type":"post","link":"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/","title":{"rendered":"Powr\u00f3t do \u017ar\u00f3de\u0142"},"content":{"rendered":"<p style=\"text-align: justify;\">Przechadzaj\u0105c si\u0119 pomi\u0119dzy sklepowymi p\u00f3\u0142kami, coraz cz\u0119\u015bciej prze\u017cywam swoiste <em>d\u00e9j\u00e0 vu<\/em>. W sklepach pojawiaj\u0105 si\u0119 z powrotem produkty, kt\u00f3re by\u0142y hitem sprzeda\u017cowym lat 90. Zn\u00f3w mo\u017cemy kupi\u0107 soki Frugo, ostatnio zauwa\u017cy\u0142em te\u017c przy jednej z kas w supermarkecie gum\u0119 do \u017cucia Wrigley. Do licznej grupy wyrob\u00f3w tytoniowych do\u0142\u0105czy\u0142a ponownie tak\u017ce marka Camel, a w bran\u017cy kosmetycznej triumfy \u015bwi\u0119c\u0105 obecnie produkty Old Spice. Zastanawiaj\u0105ce jest to, czym spowodowany jest tak nag\u0142y <em>come back<\/em> du\u017cej liczby popularnych w latach 90. brand\u00f3w. Gdyby chodzi\u0142o o pojedyncz\u0105 mark\u0119, pewnie zlekcewa\u017cy\u0142bym to i nie prowadzi\u0142 szerszych rozwa\u017ca\u0144 na ten temat, kwituj\u0105c to jednym s\u0142owem \u2013 \u201eprzypadek\u201d. Szukaj\u0105c odpowiedzi na pytanie, na co licz\u0105 firmy, kt\u00f3re funkcjonowa\u0142y na rynku polskim jeszcze w czasach, kiedy nadwi\u015bla\u0144ski marketing i reklama raczkowa\u0142y, znalaz\u0142em wsp\u00f3lny mianownik dla tych przypadk\u00f3w. Zacz\u0105\u0142em zastanawia\u0107 si\u0119, z czym mnie, przeci\u0119tnemu, aczkolwiek niestatystycznemu konsumentowi, kojarz\u0105 si\u0119 rewitalizowane produkty. Pierwsze skojarzenie, jakie przysz\u0142o mi na my\u015bl, dotyczy\u0142o tego, \u017ce kojarz\u0105 mi si\u0119 z \u201efajnymi czasami\u201d. Przed oczami pojawi\u0142 mi si\u0119 widok zat\u0142oczonego szkolnego sklepiku, gdzie za kieszonkowe mo\u017cna by\u0142o kupi\u0107 w\u0142a\u015bnie Frugo czy gum\u0119 Wrigley.<\/p>\n<p style=\"text-align: justify;\">G\u0142\u00f3wna si\u0142a reklamowa tych produkt\u00f3w tkwi wi\u0119c w sentymentach konsument\u00f3w. Moj\u0105 teori\u0119 na ten temat potwierdza fakt, \u017ce w wi\u0119kszo\u015bci produkty te nie wchodz\u0105 ponownie na rynek w blasku krzykliwych kampanii reklamowych. Dlaczego? Dojrza\u0142e marki, nawet je\u017celi by\u0142y przez jaki\u015b czas \u201ezakurzone\u201d, ca\u0142y czas funkcjonuj\u0105 w zbiorowej \u015bwiadomo\u015bci ludzi.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: right;\">PK<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Przechadzaj\u0105c si\u0119 pomi\u0119dzy sklepowymi p\u00f3\u0142kami, coraz cz\u0119\u015bciej prze\u017cywam swoiste d\u00e9j\u00e0 vu. W sklepach pojawiaj\u0105 si\u0119 z powrotem produkty, kt\u00f3re by\u0142y hitem sprzeda\u017cowym lat 90. Zn\u00f3w mo\u017cemy kupi\u0107 soki Frugo, ostatnio zauwa\u017cy\u0142em te\u017c przy jednej z kas w supermarkecie gum\u0119 do \u017cucia Wrigley. Do licznej grupy wyrob\u00f3w tytoniowych do\u0142\u0105czy\u0142a ponownie tak\u017ce marka Camel, a w bran\u017cy [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[303,1788],"class_list":["post-5718","post","type-post","status-publish","format-standard","hentry","category-marketing-2","tag-marketing","tag-powrot-do-zrodel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Powr\u00f3t do \u017ar\u00f3de\u0142 | Biuro t\u0142umacze\u0144 Atominium<\/title>\n<meta name=\"description\" content=\"Powr\u00f3t do korzeni w reklamie: Na blogu Atominium odkryjesz, jak tradycyjne elementy marketingu wzbogacaj\u0105 wsp\u00f3\u0142czesne kampanie reklamowe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Powr\u00f3t do \u017ar\u00f3de\u0142 | Biuro t\u0142umacze\u0144 Atominium\" \/>\n<meta property=\"og:description\" content=\"Powr\u00f3t do korzeni w reklamie: Na blogu Atominium odkryjesz, jak tradycyjne elementy marketingu wzbogacaj\u0105 wsp\u00f3\u0142czesne kampanie reklamowe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/\" \/>\n<meta property=\"og:site_name\" content=\"Biuro t\u0142umacze\u0144 specjalistycznych - Krak\u00f3w - Atominium\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/Atominium-Specialist-Translation-Agency-100052230326775\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-18T09:38:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T14:47:32+00:00\" \/>\n<meta name=\"author\" content=\"Atominium\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/\"},\"author\":{\"name\":\"Atominium\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#\/schema\/person\/2906c27107092631f4bffe78591c1893\"},\"headline\":\"Powr\u00f3t do \u017ar\u00f3de\u0142\",\"datePublished\":\"2012-04-18T09:38:38+00:00\",\"dateModified\":\"2023-10-30T14:47:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/\"},\"wordCount\":291,\"publisher\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/#organization\"},\"keywords\":[\"marketing\",\"powr\u00f3t do \u017ar\u00f3de\u0142\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/\",\"url\":\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/\",\"name\":\"Powr\u00f3t do \u017ar\u00f3de\u0142 | Biuro t\u0142umacze\u0144 Atominium\",\"isPartOf\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/#website\"},\"datePublished\":\"2012-04-18T09:38:38+00:00\",\"dateModified\":\"2023-10-30T14:47:32+00:00\",\"description\":\"Powr\u00f3t do korzeni w reklamie: Na blogu Atominium odkryjesz, jak tradycyjne elementy marketingu wzbogacaj\u0105 wsp\u00f3\u0142czesne kampanie reklamowe.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/powrot-do-zrodel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.atominium.com\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Powr\u00f3t do \u017ar\u00f3de\u0142\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#website\",\"url\":\"https:\/\/www.atominium.com\/pl\/\",\"name\":\"Biuro t\u0142umacze\u0144 specjalistycznych - Krak\u00f3w - Atominium\",\"description\":\"Darmowa wycena w 15 min. 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