{"id":5578,"date":"2012-03-23T12:34:52","date_gmt":"2012-03-23T10:34:52","guid":{"rendered":"https:\/\/blog-new.atominium.com\/?p=5578"},"modified":"2023-10-30T16:09:01","modified_gmt":"2023-10-30T15:09:01","slug":"coca-cola-po-chinsku","status":"publish","type":"post","link":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-po-chinsku\/","title":{"rendered":"Coca-cola po chi\u0144sku"},"content":{"rendered":"<figure id=\"attachment_5579\" aria-describedby=\"caption-attachment-5579\" style=\"width: 289px\" class=\"wp-caption alignleft\"><figcaption id=\"caption-attachment-5579\" class=\"wp-caption-text\">\u0179r\u00f3d\u0142o: www.globalpackagegallery.com<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Wiele gazet i portali biznesowych publikuje co jaki\u015b czas rankingi najbardziej rozpoznawalnych marek na \u015bwiecie. Zestawienia te tworzone s\u0105 w oparciu o r\u00f3\u017cne dane i czynniki. Z pewno\u015bci\u0105 liczy si\u0119 w nich obecno\u015b\u0107 marki na zr\u00f3\u017cnicowanych, \u015bwiatowych rynkach oraz to, jaki procent ludzi b\u0119d\u0105cych potencjalnymi klientami marki rozpoznaje jej produkty. Poza tym du\u017ca cz\u0119\u015b\u0107 dochod\u00f3w ze sprzeda\u017cy produkt\u00f3w lub us\u0142ug sygnowanych dan\u0105 mark\u0105 powinna pochodzi\u0107 z pa\u0144stw innych ni\u017c kraj jej pochodzenia.<\/p>\n<p style=\"text-align: justify;\">Od co najmniej kilku lat w wielu rankingach tego typu na pierwszym miejscu znajduje si\u0119 Coca-Cola. Jest to bezsprzecznie marka globalna, kt\u00f3ra bardzo cz\u0119sto prowadzi mi\u0119dzynarodowe kampanie reklamowe. Wi\u0105\u017ce si\u0119 to nie tylko z dostosowywaniem tre\u015bci reklam do zupe\u0142nie innej kultury, ale tak\u017ce z <a href=\"https:\/\/www.atominium.com\">t\u0142umaczeniem<\/a> na inne j\u0119zyki slogan\u00f3w reklamowych. Jedn\u0105 z najbardziej problematycznych pod tym wzgl\u0119dem akcji promocyjnych Coca-Cola prowadzi\u0142a wiele lat temu, wchodz\u0105c na rynek chi\u0144ski. W wypadku tej marki problemem by\u0142o ju\u017c samo zapisanie nazwy Coca-Cola za pomoc\u0105 chi\u0144skich znak\u00f3w. Firma mia\u0142a do wyboru 40 tysi\u0119cy symboli \u2013 po pierwszym <a href=\"https:\/\/www.atominium.com\">przet\u0142umaczeniu<\/a> nazwa brzmia\u0142a co prawda jak \u201eCoca-Cola\u201d, ale Chi\u0144czycy, s\u0142ysz\u0105c takie zestawienie, rozumieli dos\u0142ownie \u201eUgry\u017a woskow\u0105 ropuch\u0119\u201d albo \u201eklacz nafaszerowana woskiem\u201d (w zale\u017cno\u015bci od u\u017cywanego dialektu). Korporacja zmuszona by\u0142a znale\u017a\u0107 fonetyczny odpowiednik swojej nazwy o innym znaczeniu \u2013 w efekcie wybrana zosta\u0142a nazwa brzmi\u0105ca bardzo podobnie, kt\u00f3ra w dos\u0142ownym <a href=\"https:\/\/www.atominium.com\">t\u0142umaczeniu<\/a> oznacza\u0142a \u201eSzcz\u0119\u015bcie w ustach\u201d.<\/p>\n<p style=\"text-align: justify;\">Poni\u017cej znajdziecie \u201eminis\u0142owniczek\u201d z wyra\u017ceniami zwi\u0105zanymi z najbardziej rozpoznawaln\u0105 butelk\u0105 na \u015bwiecie. Gdyby\u015bcie chcieli sprawdzi\u0107, jak brzmi Coca-Cola w j\u0119zyku chi\u0144skim, mo\u017cecie wrzuci\u0107 t\u0119 nazw\u0119 do translatora \u2013 efekt jest bardzo ciekawy \ud83d\ude42<\/p>\n<p><strong>Coca-Cola &#8211;&nbsp; \u53ef\u53e3\u53ef\u6a02<\/strong><\/p>\n<p><strong>Szcz\u0119\u015bcie w ustach &#8211;&nbsp; \u53e3\u7684\u5e78\u798f<\/strong><\/p>\n<p><strong>Ugry\u017a woskow\u0105 ropuch\u0119 &#8211;&nbsp; \u54ac\u881f\u87fe\u870d<\/strong><\/p>\n<p style=\"text-align: right;\">NL<strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W wypadku tej marki problemem by\u0142o ju\u017c samo zapisanie nazwy Coca-Cola za pomoc\u0105 chi\u0144skich znak\u00f3w. Firma mia\u0142a do wyboru 40 tysi\u0119cy symboli \u2013 po pierwszym przet\u0142umaczeniu nazwa brzmia\u0142a co prawda jak \u201eCoca-Cola\u201d, ale Chi\u0144czycy, s\u0142ysz\u0105c takie zestawienie, rozumieli dos\u0142ownie \u201eUgry\u017a woskow\u0105 ropuch\u0119\u201d albo \u201eklacz nafaszerowana woskiem\u201d (w zale\u017cno\u015bci od u\u017cywanego dialektu).<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[1768,1769,1770,1771,1772,1773,407,408],"class_list":["post-5578","post","type-post","status-publish","format-standard","hentry","category-marketing-2","tag-coca-cola-chinski-rynek","tag-coca-cola-chiny","tag-coca-cola-jezyk-chinski","tag-coca-cola-na-chinskim-rynku","tag-coca-cola-po-chinsku","tag-jezyk-chinski-slogany-reklamowe","tag-jezyk-chinski-tlumaczenia-marketingowe","tag-tlumaczenia-chinski"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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