{"id":5352,"date":"2012-02-03T17:58:06","date_gmt":"2012-02-03T15:58:06","guid":{"rendered":"https:\/\/blog-new.atominium.com\/?p=5352"},"modified":"2023-10-31T09:20:39","modified_gmt":"2023-10-31T08:20:39","slug":"rownosc-wedlug-benettona","status":"publish","type":"post","link":"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/","title":{"rendered":"R\u00f3wno\u015b\u0107 wed\u0142ug Benettona"},"content":{"rendered":"<p style=\"text-align: justify;\">W\u0142oska firma odzie\u017cowa Benetton opublikowa\u0142a niedawno sw\u00f3j najnowszy plakat reklamowy, kt\u00f3ry po raz kolejny wywo\u0142a\u0142 najrozmaitsze reakcje i komentarze oraz sprawi\u0142, \u017ce o marce zn\u00f3w jest g\u0142o\u015bno.<\/p>\n<p style=\"text-align: justify;\">United Colors of Benetton s\u0142ynie z kontrowersyjnych reklam nieproduktowych.<\/p>\n<p style=\"text-align: justify;\">Zwykle na bilbordach nie zobaczymy nowej kolekcji odzie\u017cy czy perfum, tylko bardzo cz\u0119sto \u00a0prowokuj\u0105ce zdj\u0119cia. Ich celem jest g\u0142\u00f3wnie promocja r\u00f3wno\u015bci rasowej, kulturowej, religijnej lub walka z g\u0142odem. Reklamy cz\u0119sto ocieraj\u0105 si\u0119 o tematy tabu i ramy og\u00f3lno przyj\u0119tych norm spo\u0142ecznych.<\/p>\n<p style=\"text-align: justify;\">Na bilbordach sygnowanych znakiem firmowym United Colors of Benetton pojawia\u0142y si\u0119 np. zdj\u0119cia papie\u017ca ca\u0142uj\u0105cego imama meczetu, zakonnicy ca\u0142uj\u0105cej ksi\u0119dza, czarnosk\u00f3rej kobiety karmi\u0105cej piersi\u0105 bia\u0142e dziecko czy wielorasowe rodziny.<\/p>\n<p style=\"text-align: justify;\">Najbardziej zauwa\u017calne i kontrowersyjne przekazy firma Benetton zawdzi\u0119cza Olivierowi Toscaniemu i grupie jego wsp\u00f3\u0142pracownik\u00f3w. Has\u0142a przewodnie kampanii reklamowych Benettona to m.in.: \u201eUnhate\u201d (ostatnia kampania), \u201eFood for life\u201d, \u201eFood for peace\u201d czy \u201eH.I.V. positive\u201d.<\/p>\n<p style=\"text-align: justify;\">Przekazy, jakie stosuje Benetton, by\u0142y negatywnie odbierane g\u0142\u00f3wnie ze wzgl\u0119du na to, \u017ce burzy\u0142y bajkowy \u015bwiat reklam, w kt\u00f3rym do dzisiaj przewa\u017caj\u0105 warto\u015bci takie jak m\u0142odo\u015b\u0107, pi\u0119kno i zdrowie.<\/p>\n<p style=\"text-align: justify;\">Wed\u0142ug samych tw\u00f3rc\u00f3w kampanii promocyjnych Benettona przekazy marki s\u0105 protestem przeciwko marnowaniu talent\u00f3w i\u00a0pieni\u0119dzy na produkcj\u0119 reklam, kt\u00f3re nie tylko pokazuj\u0105 towary, ale narzucaj\u0105 konsumpcyjny styl \u017cycia.<\/p>\n<p style=\"text-align: justify;\">Reklamy by\u0142y wi\u0119c g\u0142osem w sprawie wszelkiego rodzaju dyskryminacji, konflikt\u00f3w zbrojnych, \u015bmiertelnych chor\u00f3b oraz wielu innych problem\u00f3w, kt\u00f3re dotycz\u0105 ka\u017cdego.<\/p>\n<p style=\"text-align: justify;\">Benetton pokaza\u0142 \u015bwiatu, \u017ce mo\u017cna zbudowa\u0107 pot\u0119\u017cn\u0105 mark\u0119 wart\u0105 kilka miliard\u00f3w euro i jednocze\u015bnie walczy\u0107 o lepsze jutro.<\/p>\n<p style=\"text-align: justify;\">Wi\u0119cej:<\/p>\n<p><a href=\"http:\/\/swiatowidz.pl\/?p=4235\">http:\/\/swiatowidz.pl\/?p=4235<\/a><\/p>\n<p><a href=\"http:\/\/manager.money.pl\/ludzie\/portrety\/artykul\/luciano;benetton,67,0,215107.html\">http:\/\/manager.money.pl\/ludzie\/portrety\/artykul\/luciano;benetton,67,0,215107.html<\/a><\/p>\n<p>(AK)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>W\u0142oska firma odzie\u017cowa Benetton opublikowa\u0142a niedawno sw\u00f3j najnowszy plakat reklamowy, kt\u00f3ry po raz kolejny wywo\u0142a\u0142 najrozmaitsze reakcje i komentarze oraz sprawi\u0142, \u017ce o marce zn\u00f3w jest g\u0142o\u015bno. United Colors of Benetton s\u0142ynie z kontrowersyjnych reklam nieproduktowych. Zwykle na bilbordach nie zobaczymy nowej kolekcji odzie\u017cy czy perfum, tylko bardzo cz\u0119sto \u00a0prowokuj\u0105ce zdj\u0119cia. Ich celem jest g\u0142\u00f3wnie [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-5352","post","type-post","status-publish","format-standard","hentry","category-miedzy-slowami"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00f3wno\u015b\u0107 wed\u0142ug Benettona | Biuro t\u0142umacze\u0144 Atominium<\/title>\n<meta name=\"description\" content=\"Kampania Benettona na rzecz r\u00f3wno\u015bci: Czytaj na blogu Atominium o wyj\u0105tkowej kampanii reklamowej, kt\u00f3ra promuje r\u00f3wno\u015b\u0107 rasow\u0105, kulturow\u0105 i religijn\u0105.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00f3wno\u015b\u0107 wed\u0142ug Benettona | Biuro t\u0142umacze\u0144 Atominium\" \/>\n<meta property=\"og:description\" content=\"Kampania Benettona na rzecz r\u00f3wno\u015bci: Czytaj na blogu Atominium o wyj\u0105tkowej kampanii reklamowej, kt\u00f3ra promuje r\u00f3wno\u015b\u0107 rasow\u0105, kulturow\u0105 i religijn\u0105.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/\" \/>\n<meta property=\"og:site_name\" content=\"Biuro t\u0142umacze\u0144 specjalistycznych - Krak\u00f3w - Atominium\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/Atominium-Specialist-Translation-Agency-100052230326775\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-03T15:58:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T08:20:39+00:00\" \/>\n<meta name=\"author\" content=\"Atominium\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/\"},\"author\":{\"name\":\"Atominium\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#\/schema\/person\/2906c27107092631f4bffe78591c1893\"},\"headline\":\"R\u00f3wno\u015b\u0107 wed\u0142ug Benettona\",\"datePublished\":\"2012-02-03T15:58:06+00:00\",\"dateModified\":\"2023-10-31T08:20:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/#organization\"},\"articleSection\":[\"Mi\u0119dzy s\u0142owami\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/\",\"url\":\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/\",\"name\":\"R\u00f3wno\u015b\u0107 wed\u0142ug Benettona | Biuro t\u0142umacze\u0144 Atominium\",\"isPartOf\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/#website\"},\"datePublished\":\"2012-02-03T15:58:06+00:00\",\"dateModified\":\"2023-10-31T08:20:39+00:00\",\"description\":\"Kampania Benettona na rzecz r\u00f3wno\u015bci: Czytaj na blogu Atominium o wyj\u0105tkowej kampanii reklamowej, kt\u00f3ra promuje r\u00f3wno\u015b\u0107 rasow\u0105, kulturow\u0105 i religijn\u0105.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/rownosc-wedlug-benettona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.atominium.com\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00f3wno\u015b\u0107 wed\u0142ug Benettona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#website\",\"url\":\"https:\/\/www.atominium.com\/pl\/\",\"name\":\"Biuro t\u0142umacze\u0144 specjalistycznych - Krak\u00f3w - Atominium\",\"description\":\"Darmowa wycena w 15 min. 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