{"id":4930,"date":"2011-11-02T11:21:06","date_gmt":"2011-11-02T09:21:06","guid":{"rendered":"https:\/\/blog-new.atominium.com\/?p=4930"},"modified":"2023-10-31T11:54:32","modified_gmt":"2023-10-31T10:54:32","slug":"coca-cola-czy-pepsi","status":"publish","type":"post","link":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/","title":{"rendered":"Coca-Cola czy Pepsi?"},"content":{"rendered":"<p style=\"text-align: justify;\">Pod koniec XIX wieku dw\u00f3ch aptekarzy (niezale\u017cnie od siebie, w odst\u0119pie 12 lat) stworzy\u0142o na zapleczach swoich aptek nap\u00f3j, kt\u00f3ry mia\u0142 konkurowa\u0107 z popularnymi wtedy napojami ch\u0142odz\u0105cymi, takimi jak lemoniada czy piwo. John Pemberton nie zastanawia\u0142 si\u0119 d\u0142ugo nad nazw\u0105 dla swojego wynalazku \u2013 karmelowy syrop wymieszany z wod\u0105 sodow\u0105 sprzedawany by\u0142 jako Coca-Cola, poniewa\u017c stworzony zosta\u0142 na bazie orzeszk\u00f3w koli i li\u015bci koki. Podobn\u0105 strategi\u0119 zastosowa\u0142 Caleb Bradham: pomys\u0142 na nazw\u0119 zaczerpn\u0105\u0142 od pepsyny \u2013 enzymu wspomagaj\u0105cego trawienie, kt\u00f3rego dzia\u0142anie wzmacnia\u0142 jego nap\u00f3j.<\/p>\n<p style=\"text-align: justify;\">Zar\u00f3wno Coca-Cola, jak i Pepsi stanowi\u0142y od momentu powstania spo\u0142eczny i marketingowy fenomen. Dzisiaj s\u0105 to mi\u0119dzynarodowe marki, znane w\u0142a\u015bciwie na ca\u0142ym \u015bwiecie. Obie maj\u0105 na swoim koncie nie tylko spektakularne sukcesy, ale tak\u017ce dotkliwe pora\u017cki cz\u0119sto wynikaj\u0105ce z wewn\u0119trznej rywalizacji mi\u0119dzy nimi. Pepsi stworzy\u0142a np. w latach osiemdziesi\u0105tych nowy produkt o nazwie Pepsi AM (skierowany do os\u00f3b, kt\u00f3re pij\u0105 \u201ecol\u0119\u201d do \u015bniadania), co okaza\u0142o si\u0119 totaln\u0105 klap\u0105, natomiast Coca-Cola w 1985 roku o ma\u0142o nie zbankrutowa\u0142a, gdy wycofa\u0142a ca\u0142kowicie sw\u00f3j najpopularniejszy nap\u00f3j i zast\u0105pi\u0142a go nowym, wprowadzonym pod nazw\u0105 New Coke.<\/p>\n<p style=\"text-align: justify;\">Historia odwiecznej rywalizacji mi\u0119dzy tymi dwiema markami jest bardzo d\u0142uga. Dyskusje na temat wy\u017cszo\u015bci jednej nad drug\u0105 pojawia\u0142y si\u0119 cz\u0119sto nie tylko w mediach i badaniach marketingowych, ale przede wszystkim w \u017cyciu codziennym. Pepsi kojarzona jest bardziej z m\u0142odo\u015bci\u0105 i energi\u0105, natomiast Coca-Cola z rado\u015bci\u0105 \u017cycia. Jeden nap\u00f3j jest s\u0142odszy, drugi ma intensywniejsz\u0105 waniliow\u0105 nut\u0119. Je\u017celi kto\u015b chce znale\u017a\u0107 odpowied\u017a na postawione przeze mnie na pocz\u0105tku pytanie: \u201eCoca-Cola czy Pepsi?\u201d, proponuj\u0119 kupi\u0107 oba produkty i sprawdzi\u0107 smak napoj\u00f3w kryj\u0105cych si\u0119 pod tymi nazwami. Zaskoczenie mo\u017ce by\u0107 du\u017ce.<\/p>\n<p style=\"text-align: right;\">Nina Labocha<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zar\u00f3wno Coca-Cola, jak i Pepsi stanowi\u0142y od momentu powstania spo\u0142eczny i marketingowy fenomen. Dzisiaj s\u0105 to mi\u0119dzynarodowe marki, znane w\u0142a\u015bciwie na ca\u0142ym \u015bwiecie.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,40],"tags":[1627,1628,1629,1630],"class_list":["post-4930","post","type-post","status-publish","format-standard","hentry","category-marketing-2","category-miedzy-slowami","tag-coca-cola","tag-historia-marki","tag-marki-globalne","tag-pepsi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-Cola czy Pepsi? | Biuro t\u0142umacze\u0144 Atominium<\/title>\n<meta name=\"description\" content=\"Historia i marketing: Coca-Cola i Pepsi w walce o serca konsument\u00f3w. Prze\u015bled\u017a t\u0119 fascynuj\u0105c\u0105 rywalizacj\u0119 na blogu Atominium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola czy Pepsi? | Biuro t\u0142umacze\u0144 Atominium\" \/>\n<meta property=\"og:description\" content=\"Historia i marketing: Coca-Cola i Pepsi w walce o serca konsument\u00f3w. Prze\u015bled\u017a t\u0119 fascynuj\u0105c\u0105 rywalizacj\u0119 na blogu Atominium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/\" \/>\n<meta property=\"og:site_name\" content=\"Biuro t\u0142umacze\u0144 specjalistycznych - Krak\u00f3w - Atominium\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/Atominium-Specialist-Translation-Agency-100052230326775\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-02T09:21:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T10:54:32+00:00\" \/>\n<meta name=\"author\" content=\"Atominium\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/\"},\"author\":{\"name\":\"Atominium\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#\/schema\/person\/2906c27107092631f4bffe78591c1893\"},\"headline\":\"Coca-Cola czy Pepsi?\",\"datePublished\":\"2011-11-02T09:21:06+00:00\",\"dateModified\":\"2023-10-31T10:54:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/#organization\"},\"keywords\":[\"Coca-Cola\",\"historia marki\",\"marki globalne\",\"Pepsi\"],\"articleSection\":[\"Marketing\",\"Mi\u0119dzy s\u0142owami\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/\",\"url\":\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/\",\"name\":\"Coca-Cola czy Pepsi? | Biuro t\u0142umacze\u0144 Atominium\",\"isPartOf\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/#website\"},\"datePublished\":\"2011-11-02T09:21:06+00:00\",\"dateModified\":\"2023-10-31T10:54:32+00:00\",\"description\":\"Historia i marketing: Coca-Cola i Pepsi w walce o serca konsument\u00f3w. Prze\u015bled\u017a t\u0119 fascynuj\u0105c\u0105 rywalizacj\u0119 na blogu Atominium.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.atominium.com\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coca-Cola czy Pepsi?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#website\",\"url\":\"https:\/\/www.atominium.com\/pl\/\",\"name\":\"Biuro t\u0142umacze\u0144 specjalistycznych - Krak\u00f3w - Atominium\",\"description\":\"Darmowa wycena w 15 min. T\u0142umaczenia: zwyk\u0142e, ustne, przysi\u0119g\u0142e, online. Biuro t\u0142umacze\u0144 Krak\u00f3w Atominium - ekspert w dziedzinie przek\u0142ad\u00f3w.\",\"publisher\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atominium.com\/pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#organization\",\"name\":\"Biuro t\u0142umacze\u0144 specjalistycznych Atominium Krak\u00f3w\",\"alternateName\":\"Atominium\",\"url\":\"https:\/\/www.atominium.com\/pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atominium.com\/pl\/wp-content\/uploads\/2021\/02\/logo-atominium.png\",\"contentUrl\":\"https:\/\/www.atominium.com\/pl\/wp-content\/uploads\/2021\/02\/logo-atominium.png\",\"width\":573,\"height\":90,\"caption\":\"Biuro t\u0142umacze\u0144 specjalistycznych Atominium Krak\u00f3w\"},\"image\":{\"@id\":\"https:\/\/www.atominium.com\/pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/p\/Atominium-Specialist-Translation-Agency-100052230326775\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#\/schema\/person\/2906c27107092631f4bffe78591c1893\",\"name\":\"Atominium\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.atominium.com\/pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/922668877ae1f08e285966e5bda08312911a5a8b93ae4cdc451508934c30b139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/922668877ae1f08e285966e5bda08312911a5a8b93ae4cdc451508934c30b139?s=96&d=mm&r=g\",\"caption\":\"Atominium\"},\"url\":\"https:\/\/www.atominium.com\/pl\/blog\/author\/m-skrzypkowski\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coca-Cola czy Pepsi? | Biuro t\u0142umacze\u0144 Atominium","description":"Historia i marketing: Coca-Cola i Pepsi w walce o serca konsument\u00f3w. Prze\u015bled\u017a t\u0119 fascynuj\u0105c\u0105 rywalizacj\u0119 na blogu Atominium.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/","og_locale":"pl_PL","og_type":"article","og_title":"Coca-Cola czy Pepsi? | Biuro t\u0142umacze\u0144 Atominium","og_description":"Historia i marketing: Coca-Cola i Pepsi w walce o serca konsument\u00f3w. Prze\u015bled\u017a t\u0119 fascynuj\u0105c\u0105 rywalizacj\u0119 na blogu Atominium.","og_url":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/","og_site_name":"Biuro t\u0142umacze\u0144 specjalistycznych - Krak\u00f3w - Atominium","article_publisher":"https:\/\/www.facebook.com\/p\/Atominium-Specialist-Translation-Agency-100052230326775\/","article_published_time":"2011-11-02T09:21:06+00:00","article_modified_time":"2023-10-31T10:54:32+00:00","author":"Atominium","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/#article","isPartOf":{"@id":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/"},"author":{"name":"Atominium","@id":"https:\/\/www.atominium.com\/pl\/#\/schema\/person\/2906c27107092631f4bffe78591c1893"},"headline":"Coca-Cola czy Pepsi?","datePublished":"2011-11-02T09:21:06+00:00","dateModified":"2023-10-31T10:54:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/"},"wordCount":322,"publisher":{"@id":"https:\/\/www.atominium.com\/pl\/#organization"},"keywords":["Coca-Cola","historia marki","marki globalne","Pepsi"],"articleSection":["Marketing","Mi\u0119dzy s\u0142owami"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/","url":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/","name":"Coca-Cola czy Pepsi? | Biuro t\u0142umacze\u0144 Atominium","isPartOf":{"@id":"https:\/\/www.atominium.com\/pl\/#website"},"datePublished":"2011-11-02T09:21:06+00:00","dateModified":"2023-10-31T10:54:32+00:00","description":"Historia i marketing: Coca-Cola i Pepsi w walce o serca konsument\u00f3w. Prze\u015bled\u017a t\u0119 fascynuj\u0105c\u0105 rywalizacj\u0119 na blogu Atominium.","breadcrumb":{"@id":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.atominium.com\/pl\/blog\/coca-cola-czy-pepsi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.atominium.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Coca-Cola czy Pepsi?"}]},{"@type":"WebSite","@id":"https:\/\/www.atominium.com\/pl\/#website","url":"https:\/\/www.atominium.com\/pl\/","name":"Biuro t\u0142umacze\u0144 specjalistycznych - Krak\u00f3w - Atominium","description":"Darmowa wycena w 15 min. T\u0142umaczenia: zwyk\u0142e, ustne, przysi\u0119g\u0142e, online. Biuro t\u0142umacze\u0144 Krak\u00f3w Atominium - ekspert w dziedzinie przek\u0142ad\u00f3w.","publisher":{"@id":"https:\/\/www.atominium.com\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atominium.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.atominium.com\/pl\/#organization","name":"Biuro t\u0142umacze\u0144 specjalistycznych Atominium Krak\u00f3w","alternateName":"Atominium","url":"https:\/\/www.atominium.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.atominium.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/www.atominium.com\/pl\/wp-content\/uploads\/2021\/02\/logo-atominium.png","contentUrl":"https:\/\/www.atominium.com\/pl\/wp-content\/uploads\/2021\/02\/logo-atominium.png","width":573,"height":90,"caption":"Biuro t\u0142umacze\u0144 specjalistycznych Atominium Krak\u00f3w"},"image":{"@id":"https:\/\/www.atominium.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/p\/Atominium-Specialist-Translation-Agency-100052230326775\/"]},{"@type":"Person","@id":"https:\/\/www.atominium.com\/pl\/#\/schema\/person\/2906c27107092631f4bffe78591c1893","name":"Atominium","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.atominium.com\/pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/922668877ae1f08e285966e5bda08312911a5a8b93ae4cdc451508934c30b139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/922668877ae1f08e285966e5bda08312911a5a8b93ae4cdc451508934c30b139?s=96&d=mm&r=g","caption":"Atominium"},"url":"https:\/\/www.atominium.com\/pl\/blog\/author\/m-skrzypkowski\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/posts\/4930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/comments?post=4930"}],"version-history":[{"count":1,"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/posts\/4930\/revisions"}],"predecessor-version":[{"id":16799,"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/posts\/4930\/revisions\/16799"}],"wp:attachment":[{"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/media?parent=4930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/categories?post=4930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atominium.com\/pl\/wp-json\/wp\/v2\/tags?post=4930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}