{"id":14833,"date":"2023-06-19T09:29:55","date_gmt":"2023-06-19T08:29:55","guid":{"rendered":"https:\/\/blog.atominium.com\/?p=14833"},"modified":"2023-10-25T12:08:45","modified_gmt":"2023-10-25T10:08:45","slug":"tlumaczenia-e-commerce-i-e-sklepow","status":"publish","type":"post","link":"https:\/\/www.atominium.com\/pl\/blog\/tlumaczenia-e-commerce-i-e-sklepow\/","title":{"rendered":"T\u0142umaczenia e-commerce i e-sklep\u00f3w"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Handel internetowy niejednokrotnie jest bardziej op\u0142acalny ni\u017c tradycyjna forma sprzeda\u017cy ze wzgl\u0119du na wi\u0119kszy dost\u0119p do potencjalnych zagranicznych klient\u00f3w. Jednak aby zmaksymalizowa\u0107 swoje szanse w sprzeda\u017cy, sprzedawca nie powinien ogranicza\u0107 funkcjonowania swojego sklepu tylko w j\u0119zyku rodzimym czy <a href=\"https:\/\/www.atominium.com\/pl\/jezyki\/angielski\/\" title=\"\">angielskim<\/a>. Jak pokazuj\u0105 statystyki, ponad po\u0142owa klient\u00f3w kupuje produkty online, je\u015bli ma dost\u0119p do informacji w swoim ojczystym <a href=\"https:\/\/www.atominium.com\/pl\/jezyki\/\" title=\"\">j\u0119zyku<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.atominium.com\/wp-content\/uploads\/2023\/06\/pexels-photomix-company-230544-1024x683.jpg\" alt=\"T\u0142umaczenia e-commerce i e-sklep\u00f3w\" class=\"wp-image-14834\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><br>T\u0142umaczenie \u2013 ale nie byle jakie<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Brak <a href=\"https:\/\/www.atominium.com\/pl\">t\u0142umaczenia<\/a> tre\u015bci w sklepie internetowym mo\u017ce cz\u0119sto zniech\u0119ca\u0107 klient\u00f3w do zakupu. Warto jednak pami\u0119ta\u0107, \u017ce <a href=\"https:\/\/www.atominium.com\/pl\/\" title=\"\">t\u0142umaczenie <\/a>kiepskiej jako\u015bci mo\u017ce by\u0107 jeszcze gorsze, ni\u017c jego brak. T\u0142umaczenie wygenerowane przez AI lub T\u0142umacza Google b\u0119dzie brzmie\u0107 sztucznie i zamiast zach\u0119ci\u0107, mo\u017ce klient\u00f3w odstrasza\u0107, przywo\u0142uj\u0105c skojarzenia z fa\u0142szywymi stronami. Kolejnym elementem dobrego <a href=\"https:\/\/www.atominium.com\/pl\/uslugi\/tlumaczenia-dla-firm\">t\u0142umaczenia<\/a> jest <a href=\"https:\/\/www.atominium.com\/pl\/uslugi\/lokalizacja\/\" title=\"\">lokalizacja<\/a>, czyli dostosowanie tre\u015bci do kultury danego kraju. Lokalizacja strony internetowej uwzgl\u0119dnia upodobania u\u017cytkownik\u00f3w danego kraju, przez np. dopasowanie waluty, systemu metrycznego i tabel\u0119 rozmiar\u00f3w.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><br>Co t\u0142umaczy\u0107?<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Sercem sklepu internetowego jest jego strona g\u0142\u00f3wna, pierwsza witryna, kt\u00f3r\u0105 klienci widz\u0105 po otwarciu linku prowadz\u0105cego do sklepu. Wa\u017cne jest wi\u0119c, aby jej <a href=\"https:\/\/www.atominium.com\/pl\/uslugi\/tlumaczenie-pisemne\">t\u0142umaczenie<\/a> by\u0142o poprawne, ale te\u017c atrakcyjne i przyci\u0105gaj\u0105ce potencjalnych klient\u00f3w. Du\u017c\u0105 rol\u0119 odgrywaj\u0105 r\u00f3wnie\u017c opisy produkt\u00f3w lub us\u0142ug, w ko\u0144cu to w\u0142a\u015bnie o ich sprzeda\u017c chodzi. Tre\u015bci opis\u00f3w powinny dla zagranicznego klienta brzmie\u0107 naturalnie i zach\u0119caj\u0105co. Nale\u017cy te\u017c zadba\u0107 o poprawne <a href=\"https:\/\/www.atominium.com\/pl\/\" title=\"\">t\u0142umaczenia <\/a>opinii innych klient\u00f3w, niezale\u017cnie od tego, czy ich zdanie by\u0142o przychylne czy nie. Kiepskie t\u0142umaczenie mo\u017ce kojarzy\u0107 si\u0119<br> z botami internetowymi.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><br>SEO w t\u0142umaczeniu sklep\u00f3w internetowych<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Warto pami\u0119ta\u0107, \u017ce t\u0142umaczenie nie zach\u0119ci zagranicznego klienta do zakupu, je\u015bli strona nie b\u0119dzie proponowana przez jego wyszukiwark\u0119. Nale\u017cy tak\u017ce wzi\u0105\u0107 pod uwag\u0119 fakt, \u017ce w ro\u017cnych krajach u\u017cywane s\u0105 odmienne wyszukiwarki internetowe, kt\u00f3re uk\u0142adaj\u0105 strony, odnosz\u0105c si\u0119 do r\u00f3\u017cnych kryteri\u00f3w. <a href=\"https:\/\/www.atominium.com\/pl\/\" title=\"\">Profesjonalny t\u0142umacz<\/a> zadba, aby na stronie pojawia\u0142y si\u0119 nie tylko s\u0142owa kluczowe, ale<br> i frazy najcz\u0119\u015bciej wyszukiwane w danym kraju. Dzi\u0119ki temu strona internetowa b\u0119dzie znajdowa\u0107 si\u0119 wysoko w wynikach wyszukiwania potencjalnych zagranicznych klient\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>(A. W.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Handel internetowy niejednokrotnie jest bardziej op\u0142acalny ni\u017c tradycyjna forma sprzeda\u017cy ze wzgl\u0119du na wi\u0119kszy dost\u0119p do potencjalnych zagranicznych klient\u00f3w. Jednak aby zmaksymalizowa\u0107 swoje szanse w sprzeda\u017cy, sprzedawca nie powinien ogranicza\u0107 funkcjonowania swojego sklepu tylko w j\u0119zyku rodzimym czy angielskim. Jak pokazuj\u0105 statystyki, ponad po\u0142owa klient\u00f3w kupuje produkty online, je\u015bli ma dost\u0119p do informacji w swoim [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24,25,373,374,21,28,375],"class_list":["post-14833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-atominium-tlumaczenia","tag-biuro-tlumaczen-krakow","tag-e-commerce","tag-e-sklep","tag-tlumaczenia","tag-tlumaczenia-krakow","tag-tlumaczenie-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u0142umaczenia e-commerce i e-sklep\u00f3w | Biuro t\u0142umacze\u0144 Atominium<\/title>\n<meta name=\"description\" content=\"E-commerce bez granic j\u0119zykowych. Poznaj nasze rozwi\u0105zania, kt\u00f3re pomagaj\u0105 firmom osi\u0105ga\u0107 globaln\u0105 widoczno\u015b\u0107 i skuteczno\u015b\u0107 w handlu elektronicznym.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atominium.com\/pl\/blog\/tlumaczenia-e-commerce-i-e-sklepow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u0142umaczenia e-commerce i e-sklep\u00f3w | Biuro t\u0142umacze\u0144 Atominium\" \/>\n<meta property=\"og:description\" content=\"E-commerce bez granic j\u0119zykowych. 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